Product
The Genlius engine, built for mainland China. Xiaohongshu (RedNote), Douyin, and the Tencent ecosystem converge on one cloud platform, where audiences, content, journeys, and measurement stop being separate disciplines.
The stack an overseas brand already runs stops at the border. Everything past it has to be rebuilt.
The platforms your marketing stack integrates with today do not reach mainland audiences. Xiaohongshu, Douyin, WeChat and Tencent Video are separate ecosystems, each with its own APIs, ad products and commerce surfaces.
Translated copy reads as translated. Each surface has a native register, and producing at the volume these feeds demand is not something a translation workflow can keep up with.
Every platform is a walled garden with its own metrics and reporting window. Without a unifying layer there is no cross-channel picture — only several dashboards that disagree.
Each one connected, automated and measured through the same platform.
RedNote
Where purchase research happens before it happens anywhere else — particularly in beauty, fashion, travel, wellness and premium consumer goods.
Chinese TikTok
Interest-based distribution at scale, with commerce built into the feed. Reach is earned by content performance, not by audience size.
WeChat · Tencent Video
Where a Chinese audience is retained rather than discovered. WeChat is the owned surface — the closest thing to a CRM, a storefront and an app in one place.
One system across audiences, content, campaigns and measurement — not five consoles reconciled by hand.
Every channel's signals read continuously and resolved into decisions — what to publish, where to press, what to stop.
Journeys designed once and executed on triggers across every connected channel, rather than rebuilt inside each one.
Copy and video produced in each surface's native register, at the volume these feeds demand. Private LLM deployment keeps brand voice, product data and customer information inside your own environment.
One definition of a segment, applied consistently everywhere, so the same person is not treated as three strangers on three platforms.
Time-series modelling over campaign and demand history to project outcomes, flag problems early, and shift budget between channels on evidence.
Delivered as a cloud platform, with customer data kept where it is required to stay and a documented path reviewed alongside your counsel.
Every engagement is shaped around the brand it serves. We define scope and sequence together, before anything begins.
We link the channels and integrate your existing systems, so the engine works from your data rather than a copy of it.
We define audiences, journeys, and measurement up front, including what counts as a result, so numbers mean the same thing on every channel.
We generate content, trigger campaigns, and adjust against live performance, with people in the loop wherever judgment is required.
We report across channels with the reasoning visible: what moved, what did not, and where the next budget should go.